Here are the tips to make your about page more attractive & engaging to your target audience.
Note that attractive does not mean a marketing strategy. We are not selling anything. It is something you give to your audience to relate with you and your blog.
1. Show your authentic true self:
Who are you really? What are you doing on earth? What is it like to be you?
Remember that who you are before what is it about. Author is everything in a blog. Let the audience relate with you first, then your blog.
This is not FB so you can freely express yourself and get out of the shiny happy person image (Sorry R.E.M.)
Deepest desires, worst habits, lost hopes can be shared without any fear of judgement. Note that, I am not saying the content should be all about negative things. It should be though about the Yin as well as Yang of yourself. Show both your dark and the bright sides.
3. Clear up your mind about your purpose of writing
You do not have to do this on the first day, but it will become more clear in time. In some about pages, I get lost. You don’t want your readers to get lost. In time, clear up the unnecessary and come up with your neat, to the point purpose of writing.
4. Put some biographical information
Age, gender, location whatever you want to share. You do not have to share every detail of course but give your audience a little information about yourself so they can imagine you in front of them having a face-to-face conversation while they read your posts.
5. Put one photo of you or something depicting you as a person
It does not have to show your face, it could be anything like your hand writing a blog post for example.
Note that, putting many photos of your daily life is another distraction. You can share those moments with posts. About page should include 1 simple photo.
Just please do not put cat/flower/sunset/snowman pictures on about section. You do not have to show yourself but you may want to give an idea of yourself and you as a person.
Happy blogging 🙂