The best strategy for a blogger is to find an original voice of oneself.
Most people in FB or twitter are tired of virtual self-ads of pathetic offline lives of people.
Here in WordPress, we have the chance to tell our darkest thoughts, most childish desires, selfish wishes without being judged or criticized by a know-it-all, whom we have a lot in our lives already.
Here are the 3 keys for blogging:
1. Honesty: It is more than a “be yourself” thing, as we think we are being ourselves in our daily lives too. Yes, we think, but when you look deeper, we are just playing our roles in life, as a parent, student, businessman, boss, employee, neighbor etc.
What are our deepest thoughts? Does anyone know? Do we really know who we are and what we want? Do we know what we are sick of being everyday? This is a great place not just to “be” but also to “discover and “redefine” ourselves.
2. Originality: People write about their thoughts all the time. There are many blogs which give delicious recipes. Everyone shares something. What is your originality? It is not about the content but about how you serve them to your readers. My blog is a personal one and it is like a diary. There are thousands of them on the net. But mine is served as a project or a collection of projects. That is the originality.
So think about what is original in your blog. Find that out and work on that as a talent of your blog.
3. Consistency: A blogger is a consistent reader and writer. Everyday, not every week/month, every single day you should be there, reading and writing. If you write consistently, you are read consistently.
Think of a newspaper which is really good but some days it is not pressed. The boss of the paper says the next day, “Oh! I was very busy that day!” Not very consistent isn’t it.
Reading other blogs, supporting them and having the community sense is also important. It gives the sense of belongingness to a group of people who are on the same boat with you. If you cannot keep consistency, there is no sense in blogging. Maybe a static website is more useful.